Hudson Yards

Redefining a city.

the idea.

Create an experience that reflects the grandeur of New York City’s largest private development since Rockefeller Center.

the approach.

What do you do when you’ve been asked to pull off a project in record time? Turn your usual process on its head. One of the most aggressive projects we’ve ever done, we worked closely with partner agencies and architects to create branding, design, and interactive content strategy – all in parallel.

Winner of the 2014 IAC Best of Show award.