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Bonobos
Unzipping an American classic.
the idea.
Build anticipation for a new line of cone denim.
the approach.
We collaborated closely with Bonobos to create a site that translates emotion into a distinct and inviting visual language. It is an experience that does more than just sell amazing jeans – it tells their story by highlighting the quality, American heritage, craftsmanship, and sophisticated style of the new line.
![](img/bonobos-site.png)
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photography.
![](img/bonobos-callout1.png)
design elements.
Subtle design elements were introduced to reflect the brand's aesthetic of quality American craftsmanship.
![](img/bonobos-callout2.png)