Bonobos

Unzipping an American classic.

the idea.

Build anticipation for a new line of cone denim.

the approach.

We collaborated closely with Bonobos to create a site that translates emotion into a distinct and inviting visual language. It is an experience that does more than just sell amazing jeans – it tells their story by highlighting the quality, American heritage, craftsmanship, and sophisticated style of the new line.