Unzipping an American classic.

the idea.

Build anticipation for a new line of cone denim.

the approach.

We collaborated closely with Bonobos to create a site that translates emotion into a distinct and inviting visual language. It is an experience that does more than just sell amazing jeans – it tells their story by highlighting the quality, American heritage, craftsmanship, and sophisticated style of the new line.


design elements.

Subtle design elements were introduced to reflect the brand's aesthetic of quality American craftsmanship.