![](img/laptopillustration.png)
![](img/paragon-2.png)
![](img/laptop-addressbar.png)
![](img/paragon-pole.png)
Paragon Sports
Gift the sporting life.
the idea.
Translate emotion into a distinct and inviting visual language.
the approach.
Created in close collaboration with Paragon's marketing team, the 2011 Holiday Gift Guide showcased their extensive line of winter sports gear.
![](img/paragon-1.png)
![](img/paragon-callout3.png)
trust messaging.
Our strategy included the use of playful design elements and trust messaging meant to engage the user and give the brand a personal touch.
![](img/paragon-illustrations.png)