![](img/laptopillustration.png)
![](img/diamondcom-main-site.png)
![](img/laptop-addressbar.png)
![](img/diamondcom_main_overlay.png)
Diamond.com
Perfectly beautiful, guaranteed.
the idea.
Brand, design and build a site that targets strong, independent women who want to treat themselves to diamonds as a fashion accessory.
![](img/diamond-2.png)
![](img/diamond-7.png)
![](img/diamond-2x.png)
the approach.
Just like a display case, the website presents products in a bright, organized, and easy to rearrange environment. Visual elements are carefully utilized to reinforce the brand and attract targeted consumer groups.
![](img/diamond-4.png)
![](img/diamond-img2.png)
jewelry configurator.
![](img/diamond-custom-2.png)
![](img/diamond-custom-4.png)